Daniela Scillieri: Online Marketer

Daniela Scillieri is a student at Austin Community College, where she is a member of the Psi Beta Honors Society. She works as the Marketing Coordinator for Smith's Painting.

Daniela Scillieri says that many people don't have a good grasp of what it is that Marketing Coordinators do. She says that her duties at Smith's Painting include managing different aspects of the company's marketing campaigns, both online and offline.

Online Marketing, Daniela Scillieri says, is any effort on behalf of an employer or client that enhances the awareness, popularity, and overall presence of a brand online. Online marketing includes a variety of strategies that are unique to the Internet, where the employer or client does not have a physical presence.

Daniela Scillieri says that while online marketing uses many of the same ideas and tactics used in offline marketing, it is primarily focused on virtual strategies that are aimed at gaining results. Two of the most common forms of online marketing, she continues, are Search Engine Optimization and Search Engine Marketing. The results these strategies get are evaluated based on the quantity and quality of all additional customer insights achieved through the online marketing campaign. 

Online marketing campaigns are usually evaluated using a variety of online tracking methods, according to Daniela Scillieri. The success of an online marketing campaign can be quantified in many ways. Depending on the scope of an online marketing campaign, its success may be measured using traffic reports specific to a website, or landing page associated with the promotion, to the number of ‘likes' gained within a certain time frame relative to a specific online marketing campaign.