Monday, 7 July 2014

Daniela Scillieri: The SXSW Festival


Daniela Scillieri is a student at Austin Community College in Austin, Texas. As a resident of the Texas State Capital, she has easy access to the internationally renowned South by Southwest Festival.

The South by Southwest festival, which is usually shortened to SXSW, is a series of film, music, and interactive festivals that is held in Austin every year. On average, some 2,200 performers participate in the festival every year. Daniela Scillieri says the whole event lasts for about ten days. One of the most notable things about the SXSW festival is that it brings together a very diverse group of people. There is no single style of music; organizers like to say they offer something for everyone. 

Daniela Scillieri points out that the SXSW Festival was started in 1987, and has been going strong ever since. Some think that it may be getting too large, with over thirty thousand attendees last year and still growing. The festival has always kept up with technology. SXSW Music offers artist-provided music and video samples of featured artists at each festival on the official SXSW YouTube channel.
The city of Austin has been in discussions over how to make improvements to the festival, which Daniela Scillieri says is a great idea. Austin's Urban Transportation Commission has recently decided that they need to work to resolve some of the issues created by such a large gathering. This is a good sign for the city. It means that Austin recognizes they cannot afford to lose the economic impact of such a large event. The economic impact in 2012 was estimated at $190 million, and in 2013 was estimated to be about $212 million.

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